Illustrative Applications. We always know more than we can tell, we will always tell more than we can write down.  
 

Strategy & decision support
A complementary alternative to more traditional tools such as scenario planning. Provides weak signal monitoring & alerts. Designed to enable a symbiosis of machine and human decision making capability.

Knowledge Management
Holds large volumes of anecdotal and other sense-making material which can be accessed on a just in time basis. Links to content management and provides a unique approach to cross silo sharing.

Understanding Employees
Enables a quantitative approach to be taken in understanding of motivational & other issues that are traditionally handled by qualitative approaches. Includes visual representation of culture and cultural change.

Identity Marketing
Creates an ability to visualize a market based on the attractor mechanisms in play around which customer behaviour will orientate. Allows quantitative measurement with supporting narrative to create context.

Ethical & Cultural Auditing
Provides a mechanism to measure complex issues without allowing participants to game the outcome. Includes comparative measures and benchmarking at individual & organisational levels.

 

SenseMaker has been brought to bear in issues ranging from national security threats, to customer loyalty in emerging countries, to the difficulties of re-defining national education curricula in schools.

 
   
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